Olaf Rotax

Born in Hamburg, Olaf Rotax is Founder and Managing Director of dgroup / since 2016 part of Accenture, one of the world's largest management consulting, technology and outsourcing service providers. With the vision "Creating business in a digital world", he has been driving national and international companies in actively exploiting the potential of digitization since 2008, together with more than 100 colleagues. dgroup is a leading specialist consultancy and enabler for digital transformation. In addition to traditional consulting, dgroup's portfolio also includes the implementation and digital communication/ brand work to guide their clients on the way of digital transformation from top to bottom.

Previously, the graduated industrial engineer (Wedel and Buckingham) worked in a leading role for several well-known companies with a digital focus. After completing his studies and trainee program, he initially worked at Tchibo Holding AG (Tchibo, Beiersdorf, Reemtsma) and established tchibo.de in 1999/2000. After further management positions at Otto, Shopping24 and Karstadt, where he was responsible for the rebuilding of karstadt.de as a Managing Director, Olaf Rotax switched to the service sector after 10 years of professional activity. In total, Olaf Rotax has gained about 20 years of digital experience and has accompanied more than 100 projects on digital transformation for over 50 corporations, me-dium-sized companies and startups from idea to operation.

Olaf Rotax was born 1973, married and has three children.

dgroup - part of Accenture Consulting
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