Smaato is the leading global real-time mobile advertising platform, connecting more than 10,000 advertisers – including 91 of the Top 100 Ad Age brands – with over 90,000 app developers and mobile web publishers. Smaato manages up to 19 billion mobile ad impressions daily and reaches over one billion unique mobile users monthly. Founded in 2005 by mobile pioneers Ragnar Kruse and Petra Vorsteher, Smaato has global headquarters in San Francisco, California, with additional offices in Hamburg, New York City, Shanghai and Singapore.
Smaato's Publisher Platform (SPX) gives publishers full control over the monetisation of their mobile inventory by providing a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options and the ability to establish publisher-owned ad network connections. We’ve built dynamic, real-time competition for every ad impression directly within the SPX platform, providing publishers and app developers with higher eCPMs and immediate monetisation.
Smaato's Demand Platform (SDX) is a full-featured suite of tools for demand partners to manage and optimise their mobile campaigns. This self-service control centre provides buyers with advanced traffic targeting via real-time campaign optimisation, QPS (query per second) targeting features and campaign analytics. SDX is equipped with our powerful data visualisation solution, so demand partners can leverage detailed campaign performance analytics for absolute transparency.Smaato